As I was walking up Lafayette St. in SoHo yesterday afternoon, I came upon this billboard:

vodka.jpg

Now, at first glance, it’s mildly amusing. But then I wondered: Who is the target market? Certainly not real socialites. Perhaps the women who are perpetually dieting, have their cosmetic derms on speed dial, and married their money, yet tell themselves they’re not one of *those* women? Snarky proles like me who make fun of plasticky trophy wives? Also, wtf with the caption “Voted #1 vodka of 2033”? I’m sorry, copywriters, that’s just plain cheesy. You’ve managed to alienate rich, poor, and anyone who isn’t a complete dork.

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